Listener Scott pointed out that it might be hard for me to live the Cosmo life because the amount of full-page ads in the ladymag probably drowns out any legitimate copy. Of course print relies on advertising to create a product, and the more they can sell, the thicker the final product. Which could lead me into a well-worn discussion on advertising crisis that's choking out print media, but I'll spare us all since it's Friday - and a holiday Friday at that!
So Scott (and anyone else who's interested), here's your answer:
A whopping 98 out of the 236 pages are full-page ads in the July Cosmo, which works out to about 41.5 percent of the pages.
For comparison, I grabbed a few other magazines lying around my house:
InStyle: 51 percent ads
Dwell: 39.7 percent ads
The Atlantic: 31 percent ads
Smithsonian: 16.3 percent ads
And speaking of the holiday weekend, I'll have just enough days to try out Cosmo's three "Styles That'll Flatter (My) Bod." Finally.