While browsing through Brenda R. Weber's study on the public discourse around Alfred Kinsey's 1953 "Sexual Behavior in the Human Female" this caught my eye: "...newspaper coverage on Kinsey's volume on women not only displayed but fostered several important discursive phenomena...ranging from augmented sales of Kinsey whiskey (no direct relation) to increased audiences for evangelical denunciations of Kinsey's 'morally dangerous' report."
The moral outcry comes as no surprise, but augmented sales of Kinsey whiskey? Tell me more, Internet.
Indeed, Kinsey Distillers, owned by Continental Distillery and in no way connected with Indiana University at Bloomington, experienced a surge in consumer interest starting with the 1948 publication of "Sexual Behavior in the Human Male." Unfortunately, customers weren't so much interested in procuring bottles of Kinsey, "the unhurried whiskey," than in getting their hands on a copy of the scintillating survey.
In September 1948, the New Yorker reported: