YouTube Beauty Gurus


If you ask a young girl who her beauty idol is, chances are, she'll name one of the mega-famous YouTube stars who make a living putting on makeup in front of the camera. Cristen and Caroline take a look at the women -- and men -- who just might be changing the digital beauty game with the stroke of a blush brush.

Episode sources:

"2015 Pixability YouTube Beauty Study." http://www.pixability.com/2015-beauty-gateway/

"Beauty Vloggerr Ingrid Nilsen Comes Out On YouTube." http://www.refinery29.com/2015/06/88916/ingrid-nilsen-gay-video#

"Clicks, Likes, Cash: How YouTube Beauty Stars Threw the Industry for a Loop." http://www.racked.com/2014/5/22/7597285/youtube-beauty-stars

"Cracking the Code of Beauty Vloggers' Authenticity." http://wwd.com/beauty-industry-news/beauty-features/cracking-the-code-of-beauty-vloggers-authenticity-8093143/

"Easy, Breezy, Beautiful: Uncovering the Business of Beauty on YouTube." http://www.thevideoink.com/features/easy-breezy-beautiful-uncovering-the-business-of-beauty-on-youtube/#.VmiH9EorJhF

"Lights, Camera, Lipstick: Beauty Vloggers Are Changing the Face of the Make-Up Industry." http://www.theguardian.com/fashion/2014/jul/20/beauty-bloggers-changing-makeup-industry

"The Badass Boys of YouTube: New Beauty Gurus." http://beautycon.com/beauty/the-badass-boys-of-youtube-new-beauty-gurus

"The Power of Beauty Gurus: Expertise...and Empowerment?" http://thesocietypages.org/girlwpen/2013/10/08/the-power-of-beauty-gurus-expertise-and-empowerment/

"When YouTube Beauty Gurus Talk About Their Plastic Surgery." http://fusion.net/story/130049/when-youtube-beauty-gurus-talk-about-their-plastic-surgery/

"YouTube Rarely Promotes Black YouTube Stars, Even During Black History Month." http://fusion.net/story/50243/youtube-rarely-promotes-black-youtube-stars-even-during-black-history-month/

Topics in this Podcast: cosmetics, Beauty, body image, entrepreneurs