YouTube Beauty Gurus

If you ask a young girl who her beauty idol is, chances are, she'll name one of the mega-famous YouTube stars who make a living putting on makeup in front of the camera. Cristen and Caroline take a look at the women -- and men -- who just might be changing the digital beauty game with the stroke of a blush brush.

Episode sources:

"2015 Pixability YouTube Beauty Study."

"Beauty Vloggerr Ingrid Nilsen Comes Out On YouTube."

"Clicks, Likes, Cash: How YouTube Beauty Stars Threw the Industry for a Loop."

"Cracking the Code of Beauty Vloggers' Authenticity."

"Easy, Breezy, Beautiful: Uncovering the Business of Beauty on YouTube."

"Lights, Camera, Lipstick: Beauty Vloggers Are Changing the Face of the Make-Up Industry."

"The Badass Boys of YouTube: New Beauty Gurus."

"The Power of Beauty Gurus: Expertise...and Empowerment?"

"When YouTube Beauty Gurus Talk About Their Plastic Surgery."

"YouTube Rarely Promotes Black YouTube Stars, Even During Black History Month."

Topics in this Podcast: cosmetics, Beauty, body image, entrepreneurs