Bros Cuddling Bros

Brogurt, Yogurt For Bros

In 2001, Dannon attempted the seemingly impossible: turn yogurt into a "man food." Speaking to The New York Times about its new ad campaign clearly aimed at a male demographic then-marketing president Eric Leventhal said, "Yogurt is not just a woman thing." And so its new manly commercials showed gritty construction workers....doing a choreographed dance while stirring their yogurt in time? Real tough stuff.