YouTube Beauty Gurus

If you ask a young girl who her beauty idol is, chances are, she'll name one of the mega-famous YouTube stars who make a living putting on makeup in front of the camera. Cristen and Caroline take a look at the women -- and men -- who just might be changing the digital beauty game with the stroke of a blush brush.

When Men Stopped Wearing Perfume

Do women wear too much makeup?

A psychologist out of a small university in Wales received global media attention in early 2014 thanks to a study finding that got a lot of people talking about women trying to look pretty for men. Published in the Quarterly Journal of Experimental Psychology, Jones' study, "Miscalibrations in judgments of attractiveness with cosmetics," suggested women are wearing too much makeup.

Cosmetic History: 18th-Century Beauty Patches

During weeks when my adult acne acts up, I sometimes wish I could do as the 17th-century ladies did and cover up my pimples with beauty patches.

The Eyelash Lengths We Go

Why do women care so much about their eyelashes? From science and ancient history to to a mascare inventor named Rimmel, Cristen and Caroline get deep about these not-so-superficial hairs.

This Is What a Year's Worth of Makeup Looks Like

For a not-so-lovely visual of just how much makeup women cake on their faces ever year, take a gander at "Natural Beauty." Over nine hours, two makeup artists slathered 365 coats of makeup on the model.

Should animal testing be outlawed?

Did you know that the EU enforces its ban on animal-tested products in March 2013? Why did mascara kick off animal testing in the U.S.? Why are women more invested in animal rights, compared to men? Join Caroline and Cristen to learn more.

Tweens spend $40 million per month on beauty products. And when retailers peddle makeup to tweens, parental freak-outs are bound to occur. So why do parents fret over their daughters wearing makeup? One word: sex. Tune in to learn more.

Why do we paint our nails?

Nail polish sales have skyrocketed since 2011, and historically nail polish and colors denoted class from ancient China to Victorian England. Tune in to learn how Revlon turned modified auto paint into a billion-dollar beauty industry.

Historically, men have always worn makeup. But now, wearing makeup is seen as effeminate. Is it possible that more men will wear makeup in the future, given that cosmetics sales to men are rising? Tune in to learn more.