elections

Oprah 2020?

After her inspiring Golden Globes speech, E&B break down the case for and against President Oprah

Media Mentions of Female Political Candidates' Looks Have Ugly Electoral Results

Whether good, bad, or ugly, female political candidates' looks making the news hurts their electability. A survey jointly sponsored by Name It. Change It., the Women's Media Center and She Should Run found that whenever the media report on the appearance of women running for office, the outcome is negative -- no matter whether news items praise or critique. Based on the responses of 1,500 likely male and female voters, including an oversample of 100 women, the survey revealed that the appearance reporting hurt the women candidates the most in the areas of "being in touch, being likeable, confident, effective and qualified."

On Thursday, the National Economic Council (NEC) released its study on Jobs and Economic Security for America's Women. Its arrival just shy of the November congressional elections -- in which, ironically, women politicians are actually poised to lose seats in the Senate for the first time roughly 30 years -- isn't coincidental, either.

In last Friday's Guardian, Kira Cochrane lamented the minimal gains made by women politicians at the polls. Once the dust had finally settled on the parliamentary elections, only 16 new female representatives picked up seats, boosting the percentage of women MPs to just 22 percent. And to top it off, Prime Minister David Cameron appointed just four women among his 23-person cabinet.