When Men Stopped Wearing Perfume

We know that smell is one of the most emotionally powerful senses, triggering vivid memories from even a wisp of a waft. On Stuff Mom Never Told You, Molly and I have discussed how people unconsciously "sniff out" biologically suitable mates with complementary gene pools. A 2009 psychology study from Rice University adds another compelling note to this complex perfume of humans' conscious and unconscious smell responses.

If you're like many women, you've spritzed on perfume before going out. But have you ever wondered what that sweet scent is really doing for you? Sniff out the science and stereotypes behind perfume in this podcast from