tobacco

Women Who Vape

The Oxford English Dictionary declared "vape" its 2014 Word of the Year, and it's not just men getting into vaping culture these days. Cristen and Caroline puff on how the rapidly growing e-cigarette industry is selling women on vaping and how it compares to how Big Tobacco lit up female smokers.

Before the 1920s, it was considered unseemly for women to smoke. However, as cigarette makers realized they were missing half of the potential market, they attempted to convince women that smoking was related to women's liberation movements.