The Hidden Lives of Fashion Bloggers


Chiara Ferragni poses during Milan Vogue Fashion Night Out at Stefanel event on Sept. 6, 2012, in Milan, Italy.  Elena Braghieri/Getty Images
Chiara Ferragni poses during Milan Vogue Fashion Night Out at Stefanel event on Sept. 6, 2012, in Milan, Italy. Elena Braghieri/Getty Images

If you think it's a lot of work to stay up-to-date on the latest trends, just imagine the average day of your favorite glam fashion blogger. Outlining the industry's evolution from grassroots passion projects to massive money-making Instagram empires, Cristen and Caroline discuss how successful fashion bloggers monetize the artifice of effortless femininity.

Episode Sources:

"The invisible labor of fashion blogging" http://www.theatlantic.com/entertainment/archive/2015/09/fashion-blogging-labor-myths/405817/

"'I cannot be that person': Why the 'Queen of the Mommy Bloggers' had to quit" http://www.theguardian.com/media/2015/sep/23/heather-armstrong-leaving-dooce-mommy-blog-advertisers

"How bloggers make money on Instagram" http://www.harpersbazaar.com/fashion/trends/a10949/how-bloggers-make-money-on-instagram/

"Fashion bloggers, posted and represented" http://www.nytimes.com/2011/09/29/fashion/fashion-bloggers-get-agents.html

"Sundance courts a new celebrity crowd" http://www.nytimes.com/2015/02/01/style/sundance-courts-a-new-celebrity-crowd.html?_r=3

"How companies force 'emotional labor' on low-wage workers" http://www.msnbc.com/the-ed-show/how-companies-force-emotional-labor-low

Academic Insights:

"'Having it all' on social media: Entrepreneurial Femininity and self-branding among fashion bloggers." Brooke Erin Duffy and Emily Hund. Social Media and Society. Vol. 1, No. 2. July-December 2015. http://sms.sagepub.com/content/1/2/2056305115604337.full.pdf+html

Topics in this Podcast: Beauty, fashion, pop culture, women in the workplace