Athleisure


Sweatpants are the new slacks, and high tops are the new heels. Cristen and Caroline dissect the rise and resilience of the athleisure trend and whether it signals mainstream women's fashion moving sidestepping the male gaze and gendered clothing altogether.

Episode sources:

"'Athleisure,' the awkward word for a comfortable relationship." https://www.bostonglobe.com/ideas/2015/08/15/athleisure-awkward-word-for-comfortable-relationship/xjNhQYb7MVL78GpA9QWzsJ/story.html

"Athleisure Trend Signals New Brand Icons, New Work Rituals." http://www.forbes.com/sites/patrickhanlon/2015/09/23/athleisure-trend-signals-new-brand-icons-new-work-rituals/

"Athleisure: Words We're Watching." http://www.merriam-webster.com/blog/athleisure-words-were-watching.htm

"Fashion's Bold New Future Has No Gender." http://www.racked.com/2015/3/17/8218321/gender-neutral-clothes-unisex

"From Alexander Wang to Beyonce, Everyone's Doing It: A Look at How Gym-to-Street Became the New Uniform." http://www.vogue.com/13283622/athleisure/

"The Rise of Yoga Pants All Day, Every Day." http://www.womenshealthmag.com/style/yoga-pants-all-day-every-day

"When Sweatpants Become a Form of Protest." http://nymag.com/thecut/2014/07/when-sweatpants-become-a-form-of-protest.html

"Why Women Spend Hundreds on Athletic Clothes They Don't Actually Wear to Work Out." http://www.huffingtonpost.com/2014/12/17/athleisure-workout-clothes-not-working-out_n_6323520.html

Academic insights:

"The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity." Bellezza, Silvia; Gino, Francesca; and Keinan, Anat. The Journal of Consumer Research. June 2014. http://www.ejcr.org/Curations/Curations-PDFs/Curations12/Curation12-3.pdf

Topics in this Podcast: yoga, bloomers, fashion