Mad Women, Part 1


Peggy Olsen walks out. Courtesy: AMC/Mad Men

In the early advertising industry, career-minded white women were copywriters, department heads and even agency owners. But their very mission of selling products to women helped erect the industry's glass ceiling. Cristen and Caroline talk trailblazers, monetizing femininity and the whiteness of early ad industry in part one of Mad Women.

Episode sources:

"Ad Exec with a Commitment." Ebony. 1977. https://books.google.com/books?id=08sDAAAAMBAJ&printsec=frontcover#v=onepage&q&f=false

Ad Women: How They Impact What We Need, Want and Buy. Julia Sivulka. Prometheus Books. 2009. https://books.google.com/books?id=wpTMZwVKPAsC&printsec=frontcover#v=onepage&q&f=false

"Barbara Proctor Founded Proctor & Gardner Advertising Inc." Chicago Tribune. 1992. http://articles.chicagotribune.com/1992-05-10/news/9202110657_1_foote-cone-leo-burnett-white

"Caroline Jones, 59, Founder of Black-Run Ad Companies." The New York Times. 2001. http://www.nytimes.com/2001/07/08/nyregion/caroline-jones-59-founder-of-black-run-ad-companies.html

"Caroline R. Jones: Trailblazing adwoman." Smithsonian. 2015. http://americanhistory.si.edu/blog/caroline-r-jones-adwoman

Madison Avenue and the Color Line: African Americans in the Advertising Industry. Jason Chambers. University of Pennsylvania Press. 2011. https://books.google.com/books?id=2I06Y2-5jXQC&printsec=frontcover#v=onepage&q&f=false

"Selling Mrs. Consumer: Christine Frederick and the Rise of Household Efficiency." University of Georgia Press. http://www.ugapress.org/index.php/books/selling_mrs_consumer/1/0

"The Most Influential Women in Advertising." Ad Age. 2012. http://adage.com/article/special-report-100-most-influential-women-in-advertising/influential-women-advertising/237265/

"The Root: The Other Mad Men." NPR. 2010. http://www.npr.org/templates/story/story.php?storyId=129078517